David Sammel

Coach | Author | Consultant

He has coached three Olympians, Barry Cowan (Sydney 2000) with Liam Broady (3rd round) and Marcus Daniell involved in Tokyo 2021 where Marcus made history with Mike Venus, winning bronze, New Zealand’s first ever tennis medal.
Apart from success in tennis on the ATP/WTA tours, he coaches private clients including internationals in several sports, coaches and a young pro golfer who recently won her first European Tour title, several college athletes and is a consultant who has worked with the likes of Chelsea and Fulham FC’s.
He has a best selling book, Locker Room Power and a successful online course called Mindset College. A graduate of the Berkeley Executive Coaches Institute (BECI) and holding a European Mentoring (EMCC) diploma illustrates that whilst his coaching is based firmly in applied psychology, sound theory sits behind his knowledge.
He specialises in leadership skills in competitive environments using surprisingly non-combative techniques, favouring the power of vulnerability and the strength and persuasiveness of soft skills.
“If there is a need to increase discipline and rules then the philosophy and culture are failing”